Wednesday, 25 February 2009

target audience demographics

Pokemon target audience demographics

Hi, I'm wondering how one could obtain information regarding the audience demographics of the pokemon franchise. I'm particularly interested in gender split between male/female fans, though I've read that the age group that nintendo targets with their marketing ads are between ages of 6-14(primarily 6-11). Why this particularly interests me is because of what strikes me as boys and girls having more similar tastes when they are smaller, while diverging more significantly in tastes for hobbies and television shows as they get older. I'm also curious to know the male/female split for fans of the Ninja Turtles franchise. Are they targeted towards males? Both? I'm not a marketing major, but where can one find answers to such questions? Thank you in advance.

www.quantcast.com

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